Strategic Marketing Plan

Connecting with customers and differentiating from competitors is top of mind for executives in every industry. MarkPlus surveys find near-universal agreement among senior managers that improving their business or product’s differentiation that is appealing and relevant to customers is critical for their business success.

Yet attaining that goal is elusive. Our research and experience has found that while 80% of executives believe that their company delivers outstanding value and a superior customer experience, only 8% of their customers agree. Helping clients to close that “delivery gap” and find a company’s or product’s unique differentiation that matters to its target customers is a core expertise at MarkPlus Consulting.

We at MarkPlus Consulting strongly believe that Marketing is not just selling, nor it is just branding, advertising, or just merely improving customer satisfaction. While our other practices provide marketing solutions in the more “tactical” nature, MarkPlus Consulting’s Corporate & Strategy practice views clients’ marketing problems in an integrated and holistic view. We believe that all elements of marketing must be coherently aligned to achieve genuine market advantage.

In helping clients to tackle such issues, we utilize our breadth and depth of experience, as well as use our proven and well-known Nine Core Elements of Marketing model, which has been praised by marketing executives and even internationally-recognized by the international marketing academics, as evident by its endorsement by Prof. Philip Kotler, the father and worldwide guru of marketing, as well as the model’s inclusion in Prof. Warren Keegan’s widely-used International Marketing text book.

To find out more about how MarkPlus Consulting can help you in this topic, please contact info@markplusconsulting.com

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